The american fast food chain Popeyes, belonging to the Burger King group, had its launch in Brazil marked by "bringing back" the actress Dercy Gonçalves through holography. The idea came from the agency that invited us to direct all the production, development and implementation of the technology involved in the project.


We created the 3D model of the actress and prepared it to be controlled in real time by actor Fred Mascarenhas using motion capture techniques. Among the products created, we had videos for Twitter, Instagram and a mall action in which Dercy interacted in real time with the brand's customers.

© 2019 by Midiadub

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